Getting Started

We will help you understand the problem you are solving, define your solution and turn your business idea into a viable product.

Strategy Session

We help you to better analyze your business proposition and discuss it's viability in a strategy session. During our first meeting, we will discuss your requirements for the project and match you with one of our technical team members, so that they can assist and help you in creating a roadmap for the work.

Design Workshop

During our workshops, we will work with you to further define your product's features, functionality and any other elements of your business idea so we can start to sketch the basis of your product. Our team create initial mid-fidelity wireframes according, which will allow you to tweak make changes. Next step is to discuss branding, logos and build a company identity.

Software Development

After 4-weeks of user experience design testing, our team of software engineers will start developing the back-end and front-end architecture. During this period you will be responsible for overlooking the work done with a dedicated project manager.

Raising Capital

Raising investment is a vital part for every startup, from Facebook to Uber they all raised funding soon after going live. During this stage, we will present your business to our network of private, and venture capital investors. Often your first round of funding will take between 20-30% of equity (shares), funding an average $500,000 per founder.

Growth Marketing

Our dedicated marketing team will put growth strategies in place to grow your business. We use multi-channel platforms such as Apple, Facebook, Google & Programmatic. Mentors will guide you into incubator programs to further drive brand exposure to your startup. Weekly one-to-one meetings, investor pitches and marketing meetings to grow your business.

Custom Built Apps

We've Built #1 Ranking Mobile Apps in Australia & England.


Reliable and Scalable

We have tailored solutions for your business needs, our developers can work up to 40 hours a week for your project. No details are lost because our leading developers work in line with your goals. We have completed more than 50,000 hours in web and mobile software across Europe and Australia.


Got Questions? We’ve Got Answers!

Below is a list of frequently asked questions.

1. How long does it take to make a app?

Typically building an app will take between 3-6 months depending on design, functionality and how many developers you want on the project.

UX Design  takes: 2-4 weeks

Branding & Landing page: 2-3 weeks

Prototyping & Testing: 1-3 weeks

Software Development: 2-4 months

2. How do I know my idea is safe?

We sign a legally binding non-disclosure agreement that lasts 2 years with all our clients to ensure the fullest confidentially for your idea. It’s always best to work with partners that take confidentially seriously.

3. Do you take equity instead of money?

Yes, we often take a small percentage of equity (shares) to offset the total costs of a project and ensure everyones focus is to make your business idea is a success.

4. Do you support our business once it's finished?

Yes, we have a very large international team also based in Australia, which can support your business growing, from marketing to more software engineers. We have more than 30 ongoing projects – Some we can’t display due to non-disclosure agreements.

5. How do I raise money for my business?

Raising money for your business idea is simple. Once you have clearly defined your product, built a prototype or functional MVP investors will often ask for a business plan on how you will generate revenue and scale. Along with a network of investors, we have many business plans that we are happy to share with you, along with some of the best guidelines in the industry so you will be on your way to raising your first round in no time.


If you think you’re ready to get started on making your idea a reality then use the button below to schedule our first meeting! We look forward to hearing from you.


Can’t find an answer? Get in touch! We have years of experience in helping entrepreneurs, startups, and small business.

Our Clients

Don’t take our word for it, take theirs.

★★★★★ Reliable App Developers

I’m an Investor in Now, a globally operated dating app. Appello designed and developed NowDating in just 8 months to win UK's best new dating app. Resulting in a $500k investment. I look forward to seeing more!

Daniel Wynne

Investor - Now Dating

★★★★★ Transparent Costs

After working with several development agencies and being not satisfied, moved our app development to Appello - Best decision I made. Appello is better, cheaper and more reliable.

Sarah Miller

Co-Founder - Grocer

★★★★★ Marketing Gurus!

Appello was in charge of our app launch campaign. In the first week ranked number #1 on the App Store in our catagory, gaining thousands of new users!

Ken Maff

CEO - Marine Trader

Appello is a trusted scalable solution for many Entrepreneurs, Startups and Enterprise.

Get in touch

Appello Services Software for Android, iPhone, iPad & Smart Devices. Expert Marketing & Business Consulting In Sydney, Australia.

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