Our Team

Get to know some of the Appello management team, responsible for the ongoing national and international client success that's achieved by our strong teamwork culture.

Cameron Woodford
Chief Executive

Cameron is a marketing guru. He previously founded an online dating platform, raising several rounds of capital and now he using his resource to help other entrepreneurs do the same.

Alexis Trimboli
VP Sales and Brand Image

Alexis is a passionate forward thinking leader, responsible for managing our sales team. She won ABA's Female Young Leader of the year in 2016!

Pharaoh Woghiren
Chief Design Lead

Pharaoh is an extremely talented UX/UI and Full stack designer. He's a TopTal's 2% talent and responsible for overlooking all Appello's design projects. Founder of neworks.co.au

Steve Thereo
Business Mentor Partner

Steve is a strategic individual with a strong financial background. Previously a creditor and analyst officer at Barclays, he gives support to our UK and Australian team, assisting due diligence on business partnerships.

Tim James
Design Executive Advisor

Tim loves UX/UI design he is currently head UX at scrunch Australia and has solely designed many side project with his impressive design abilities. You can find his work at timothyjames.me - Tim works is senior design advisor for Appello.

Kenya K
Gamification Expert

Kenya is our gamification expert who oversees digital products addictive aspects. Helping us develop more pleasurable enjoyable products. He is also the CEO of PEL Consulting.

Genson Glier
Block Chain Technology / Growth Hacker

Genson is our Sydney based blockchain expert and growth hacker. He is very experienced at lead gen, blockchain and startup technologies.

Slavero Jensin
Full Stack Developer

Slavero is our talented full stack developer who manages several other developers to ensure products are aligned with clients expectations. He loves photography.

Sebuh Mesfin
Creative Director & Marketing

Seb is a expert creative and digital marketer. He is in charge of overseeing our high-end marketing campaigns across multi-channel strategies.

Sean Martin
Senior Development Manager

Sean is the head ping pong player! A talent in multiple software language, he is the head of developer operations and software wizz.

Martin Sluev
Senior Software Engineer

Martin is our head of software development who spend his days reading and creating lines of code. He is responsible for the development of our most complex systems.

Why Choose Us?

We are your competitive advantage in building a successful startup. Trusted by hundreds of clients worldwide, our systematic approach to designing and developing world-class apps is why your business will stand out above the rest.